![]() And then we made an attempt to organize them in a way that will be more helpful to you, our friends and clients. So we took a close look at more than 150 expos, conventions, parties and other functions. Our journalism-minded approach to our work makes education a critical part of our mission. Speaking at conferences and participating in panels can be a great way to build your brand profile and potentially generate earned media through a newsworthy story. Advertising is difficult in cannabis, and often working the room is the best way to spread the word.īut beyond that, and even better, thought leadership is an important piece of integrated cannabis marketing and public relations campaigns. If you want to get your brand, product and hard work out there, you have to network. Why is it important to attend cannabis trade shows and expos? But as close observers and insiders know, the cannabis industry is strapped for cash, and companies will be making tough decisions in 2023 about which shows to attend. From Canada to Arizona, and California to NYC, if you’re in the industry, there’s a show or two like Cannabis Conference you must attend, and a few that you probably want to. We’re in a new year and a fast-growing sector. In fact, you’ve likely missed a couple already. To put it simply: It’s nonstop-and getting busier each year. Yet here we are thinking about the next big move as we admittedly still bask in the highs of our flagship MJBiz Party just months ago.Ĭannabis entrepreneurs, executives and marketers know well the fast-paced, and some might even say strenuous, nature of cannabis and psychedelic events. (It's all about those small wins.) Three media outlets I check every single day: Axios, The New York Times, Green Market Report When I’m off the clock (in five words): Feed, play, cuddle, spoil catsĭoesn’t it feel like the MJBizCon Grasslands Party was yesterday? It sure does to us. Ted Cruz to stop using a track by Austin-based post-rock act Explosions in the Sky in a campaign video. ![]() His reporting saw his work featured on the "Rachel Maddow Show," and forced Texas Sen. Before joining the traditional press corp, Jonathan ran a small blog focused on weird music, weed and politics. He's helped companies - from traditional retail to ancillary cannabis - develop their brand voice while managing large, long-term projects like virtual awards programs and the Vangst Cannabis Industry Salary Guide. As associate editor at the Denver Business Journal, he built the cannabis beat from the ground up while also overseeing all newsroom content surrounding the publication's awards programs. ![]() Jonathan Rose is a journalist, multimedia content producer and a certified content strategist.
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